Our history

We’ve been taking young people around the world since 1933. That’s how we became the best at what we do. Since then, we’ve delivered countless unforgettable educational tours, music and performing arts experiences, ski trips and sports tours to millions of students.

We rebranded our business in 2014, merging Equity with our sister companies School Travel Service (STS), Pavilion Tours, UK Connection and SkiPlan. Our rebrand was more than just a new logo; it was also a commitment to enhance the lives of young people through experiences that inspire.

1933    School Travel Service (STS) founded

1950    School Travel Service (STS) start to take schools on ski trips

1998    SkiPlan founded, offering quality and affordable ski trips to schools across the UK

1999    SkiPlan welcomes group to their flagship ClubHotel, the Beausoileil in Alpe d’Huez

2005    Equity Travel & Equity Ski joins STS

2005    Sloping Off & Pavilion Tours join STS


2014   The brand architecture is simplified to make all our expertise available under a single name, Equity. 

2015   Equity is recognised in the British Youth Travel Awards, Guild of Battlefield Guides and Education Investor Awards for our exemplary school tours

2016    Equity secures significant investment from Bridgepoint Development Capital

2018    Equity acquired by Tnui Capital

2022 & 2023   Equity are nominated for 'Best School Tour Operator' by School Travel Organiser readers.

About us

Equity is a specialist provider of group tours for schools, colleges and other institutions, covering a range of curriculum subjects, ski trips, and sports tours.

Since 1933, we've been broadening students’ horizons and helping them develop an active interest in their school subjects, while learning about other cultures and discovering new places.

We believe that school trips are an essential part of a well-rounded education, built to complement classroom teaching.

We appreciate that the organisation of a school trip is a substantial investment of time and energy on the part of those who lead them. That’s why we have a dedicated team of school travel experts to guide your party leader through every step of the way.

The rewards of school travel are abundant. Whether you measure success in terms of a pupil’s passion for the subject or their engagement on return to class, or their growth in confidence and independence, the opportunity to experience the world outside the classroom is an important component of a well-rounded education.

We’re serious about enriching the lives of young people, but we also know your students need a healthy amount of fun to engage and motivate them on their trip. That’s what makes Equity the obvious choice for school travel.